The Outcome

1. Enhanced Brand Presence and Recognition

   • Revamped LinkedIn strategy resulted in a significant improvement in branding, positioning the consultancy as a thought leader in the maritime industry. 

   • Tailored content by departments showcased specialised expertise, reinforcing the consultancy's reputation and credibility

2. Increased Engagement Across Platforms

   • Achieved a 35% boost in LinkedIn engagement metrics, including likes, comments, and shares, creating a more engaged and interactive audience. ​

   • Introduced dynamic content formats such as videos and expert-driven articles, which resonated with both current and potential clients. 

3. Empowered Teams for Scalable Growth

   • Standardised proposal and presentation decks ensured brand consistency across all client-facing materials, enhancing professionalism and alignment. ​

   • Trained the sales team to independently deliver impactful presentations, enabling faster responses to opportunities and reducing reliance on marketing resources. 

4. Cross-Department Collaboration for Business Alignment

   • Fostered collaboration among departments, resulting in unified messaging and a stronger internal alignment with the company's business objectives. ​

   • Developed a cross-functional approach to marketing, amplifying outreach efforts across diverse audiences and stakeholders. 

5. Strategic Support for Sales Growth

   • LinkedIn engagement efforts contributed to increased brand visibility, improving lead generation and nurturing opportunities. 

   • The enhanced content strategy, combined with improved sales tools, positioned the consultancy for sustained business growth in both existing and new markets.