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Strategic growth for a non-toxic disinfectant in baby & healthcare
Overview
A Singapore disinfectant brand offering safe, non-toxic solutions sought to scale its presence in bother B2C (Baby industry) and B2B (Healthcare and education sectors). Despite having an innovative product, the brand faced challenges in building awareness, expanding its market reach, educating the market about its unique benefits, and establishing itself as a trusted name.
Challenges Identified
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Lack of Marketing Direction: The brand had no structured strategy for entering or scaling in either the B2C or B2B markets.
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Limited Product Awareness: As a relatively new type of disinfectant, the market lacked familiarity with the product's unique benefits, requiring significant educational efforts to build trust and understanding.
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B2B Expansion Barriers: Convincing schools, hospitals, clinics, insurance agencies, and hotels to adopt the product required overcoming skepticism and proving its effectiveness.
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Sales Enablement Needs: The sales team required training and professional tools to effectively communicate the product's vale to both consumer, retailers and institutional buyers.
The Outcome
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Exponential Sales Growth
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Achieved a 200% increase in sales within two years, driven by education campaigns, influencer marketing, and expanded market channels.​​​​
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B2C Market Penetration
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Engaged a loyal customer base of parents through strategic partnerships, influencer collaborations, and targeted campaigns.​
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B2B Channel
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Established partnerships with schools, insurance agencies, clinics, and hotels, positioning the brand as a trusted solution provider.​
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Organic Social Media Growth
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Increased social media following organically from 200+ to 2,000+, creating a vibrant online community of advocates. ​
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Team Expansion as a Success Indicator
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Increased demand and operational requirements enabled the brand to grow their marketing team from 3 to 5 members, enhancing campaign execution and scalability.​
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